Mr. Avishai has been Vice President of Sales since 2009 and served as Vice President of Marketing from 2003 to 2009. Prior to joining Shamir in 1997, he served as financial manager of Kibbutz Shamir, a post which he held for three years. He is a director at Shalag Industries Ltd. and a member of the management board of Kibbutz Shamir. Mr. Avishai holds a BA in management and economics from the Ruppin Academic Center.